Getting Up To Speed in Marketing of Financial Services – A Training Orientation for Fresh Bank Executives

Course Objectives
The training will help participants to understand seven significant things about the market they face:
1.   How they can spot and choose the right segments of the financial market to target.
2.   How they can differentiate what the Bank offers from those of other financial services providers.
3.   How they should respond to customers who are sensitive to pricing.
4.   How they can tell which customers are ever most important.
5.   How they can measure the payback from marketing communications – analog and digital.
6.   How they can improve on selling efforts in different segments of the bank’s market.
7.   How they can get the people in all your departments to be market-focused.

Course Contents
DAY ONE
Finance Marketing Strategy
•   The Pool of Funds Analysis
•   The Battle Areas for Marketing
•   How to conduct Marketing Prospects Analysis
o   Who should I market to?
o   Who should I convince?
o   Who should I appease?
•   Working with the 3A =3P Model
o   Bank executive’s availability – Market presence/pervasiveness
o   Product acceptability   – Customer/Prospect’s preference
o   Pricing – Customer/Prospects value perception
•   Bankers should Understand Brands Basics
•   Relationship between Customers and Brand Marketing
•   Building Bank Products to Brands.
Market Segmentation & Selling Skills
•   Public Sector Marketing
•   Selling to Corporate Accounts
•   Selling to High Net-Worth Individuals.

DAY TWO
Marketing Communications
•   Marketing Stakeholders and Key Messages
•   Media Selection – Analog & Digital
•   Above- and Below-the-Line Activities
•   Marketing Communications Frequency
•   Feedback Mechanism

•   Managing Marketing Difficulties
o   Picking relevant and timely information from the prospects
o   Customer problems to solve
o   Bank policy problems to mitigate
o   Relational problems to mitigate
o   Bank Reputation to manage
o   Gaining prospects and customers trusts
•   Personal Competence
o   Self motivation
o   Networking competence
o   Product knowledge
o   Market knowledge
o   Industry/Competitor knowledge
o   Presentation skills
o   Negotiation skills
o   Objections handling skills
o   Closing skills
o   Mastering time
o   Managing relationships

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Kami memberikan alternatif Fasilitas atas Investasi anda dalam Program ini, diantaranya :

Sertifikat, Peralatan Training, USB, Souvenir, Lunch, Coffe Break, City Tour
Running minimal 2 Orang (Semarang, Jogja, Solo), Running minimal 3 Orang (Bandung, Jakarta), Running 4 Orang diperuntukan untuk daerah (Bali, Lombok, Manado, Balikpapan)
Kami menyediakan transportasi antar Jemput dari Stasiun/Bandara ke Tempat Pelatihan(Hotel) bagi perusahaan yang Running minim 2 Orang
Harga dilampirkan di Brosur Penawaran

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Tambahan Informasi :

1. Silahkan tanyakan ketersediaan Tanggal dan Waktu dari jadwal training terbaru apabila anda tidak menemukan waktu yang sesuai dengan jadwal anda.

2. Training dapat disesuaikan dengan kebutuhan perusahaan jika dalam bentuk In-House Training. Silahkan baca ketentuan In-House Training diwebsite kami atau hubungi kami di Nomer Mobile untuk mendapatkan Fast Respon.

3. Silahkan mengisi Form Request Training di website kami untuk mendapatkan informasi tambahan yang belum ada, atau jika anda ingin menanyakan usulan materi sesuai kebutuhan perusahaan. Hubungi kami lewat email yang tertera atau Register disini!

4. Apabila telah menerima Silabus Training, Customer dapat Request Waktu Training yang diinginkan.

5. Informasi dan Data yang jelas akan memudahkan kami untuk segera merespon permintaan anda.

Getting Up To Speed in Marketing of Financial Services – A Training Orientation for Fresh Bank Executives