Relationship Management and Marketing

Objectives
•   Gain high value–added contacts and businesses
•   Integrate selling techniques with relationship management strategies.
•   Align marketing strongly in all departments.
•   Track relationship market results.
•   Utilise marketing and relationship management skills for renewed advantage.

Contents

•   Why relationship marketing?
•   Marketing is everyone’s job
•   Account Strategy:
o   Account Mission Statement
o   Account Goals
o   Product Volumes
o   Revenue Targets
o   Resource Decision
•   Relationship Strategies:
o   Customer Targeting
o   Key Events
•   Measurement Guides to Assess Relational Depth
•   Working as a Team

•   Relationship Capabilities:
o   Profiling Key Businesses
o   Long Prospecting Cycles
o   Customer Service Cycle
•   Objectives of the Relationship Manager
•   Key Responsibilities of the Relationship Manager
•   Work Values of the Relationship Manager
•   Social Values of the Relationship Manager

•   Personal Selling Results:
o   High-Performance Selling
o   The World-Class Marketer
o   Selling v. Marketing
•   Life-long Relationship:
o   Short/long term opportunities
o   Key players/priorities/politics
o   Areas of weakness/vulnerability
o   Economics of the business
•   Conducting a Relationship Audit:
o   Evaluating the Partnership
o   Account Contacts
o   Level of Trust
o   Sharing of information
o   Knowledge of Lifestyle/Social Contact
•   What A Poor Relationship Manager looks like

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Kami memberikan alternatif Fasilitas atas Investasi anda dalam Program ini, diantaranya :

Sertifikat, Peralatan Training, USB, Souvenir, Lunch, Coffe Break, City Tour
Running minimal 2 Orang (Semarang, Jogja, Solo), Running minimal 3 Orang (Bandung, Jakarta), Running 4 Orang diperuntukan untuk daerah (Bali, Lombok, Manado, Balikpapan)
Kami menyediakan transportasi antar Jemput dari Stasiun/Bandara ke Tempat Pelatihan(Hotel) bagi perusahaan yang Running minim 2 Orang
Harga dilampirkan di Brosur Penawaran

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Tambahan Informasi :

1. Silahkan tanyakan ketersediaan Tanggal dan Waktu dari jadwal training terbaru apabila anda tidak menemukan waktu yang sesuai dengan jadwal anda.

2. Training dapat disesuaikan dengan kebutuhan perusahaan jika dalam bentuk In-House Training. Silahkan baca ketentuan In-House Training diwebsite kami atau hubungi kami di Nomer Mobile untuk mendapatkan Fast Respon.

3. Silahkan mengisi Form Request Training di website kami untuk mendapatkan informasi tambahan yang belum ada, atau jika anda ingin menanyakan usulan materi sesuai kebutuhan perusahaan. Hubungi kami lewat email yang tertera atau Register disini!

4. Apabila telah menerima Silabus Training, Customer dapat Request Waktu Training yang diinginkan.

5. Informasi dan Data yang jelas akan memudahkan kami untuk segera merespon permintaan anda.

Relationship Management and Marketing