Training Effective PR in the Oil and Gas Industry
Course Objectives
This course will equip attendees with tools and strategies for effective public and community relations in the oil and gas industry. It will enable attendees to identify the challenges of PRs and crisis management in the industry and how to effectively apply PR/Community Relations in managing crisis.
This course involves presentations, instructions, case studies and role – play.
Who Should Attend
- PR consultants and press officers
- Public relations and community relations personnel
- Marketing and communication specialists
- Government and external affairs personnel
- Operations managers, drilling and production managers, supervisors
- Managers of all levels and team leaders that will benefit from this course
- Senior and middle managers in any area of the business
Course Outline
- Overview of the history of oil and gas, global trend affecting the industry
- Exploration and production processes in oil and gas
- Public participation in the oil and gas industry
- The role of public relations in the entire value chain of oil and gas industry
- Identify key issues and challenges of public relations in oil and gas industry
- Managing public relations challenges
- Stakeholders effect on public relations
- Strategies of effective public relations
- Legal elements and public Relations
- Principles used by PR practitioners to plan and implement communication campaign
- The role of internet, social media, email, twitter, blogs, television, newspaper, etc.
- How to identify and reach your audience
- Learn how to generate good publicity, address negative perceptions / publicity
- Corporate governance, legal frameworks & impact of petroleum law on public relations
- Understand the role of public relations is crisis management
- Definition an understanding of community
- Oil bearing community and crisis concept
- Perception of oil companies by oil bearing communities, characteristic of oil bearing communities, attitude of oil bearing communities
- Types of industry/ community crisis in oil and gas producing areas
- Causes of community crisis in oil bearing areas
- Guidelines for effective community relations
- Local content policy, Corporate social responsibility
- Crisis communication to the public
- Preparing for interview or giving public statement during crisis – what to say and not to say and how to say it
- Understand and prepare for crisis stress levels
- Manage crisis
- Diversity in setting up your public relations and crisis management team
- Turning crisis to opportunities/benefits
- Effect of politics on public relations/crisis management
- Environment, community relations, public relations and crisis management
- Case studies
Course Duration
4 days
TRAINING METHOD
Presentation, Discussion, Case Study, Evaluation
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Kami memberikan alternatif Fasilitas atas Investasi anda dalam Program ini, diantaranya :
- Sertifikat, Peralatan Training, USB, Souvenir, Lunch, Coffe Break, City Tour
- Running minimal 2 Orang (Semarang, Jogja, Solo), Running minimal 3 Orang (Bandung, Jakarta), Running 4 Orang diperuntukan untuk daerah (Bali, Lombok, Manado, Balikpapan)
- Kami menyediakan transportasi antar Jemput dari Stasiun/Bandara ke Tempat Pelatihan(Hotel) bagi perusahaan yang Running minim 2 Orang
- Harga dilampirkan di Brosur Penawaran
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Tambahan Informasi :
1. Silahkan tanyakan ketersediaan Tanggal dan Waktu dari jadwal training terbaru apabila anda tidak menemukan waktu yang sesuai dengan jadwal anda.
2. Training dapat disesuaikan dengan kebutuhan perusahaan jika dalam bentuk In-House Training. Silahkan baca ketentuan In-House Training diwebsite kami atau hubungi kami di Nomer Mobile untuk mendapatkan Fast Respon.
3. Silahkan mengisi Form Request Training di website kami untuk mendapatkan informasi tambahan yang belum ada, atau jika anda ingin menanyakan usulan materi sesuai kebutuhan perusahaan. Hubungi kami lewat email yang tertera atau Register disini!
4. Apabila telah menerima Silabus Training, Customer dapat Request Waktu Training yang diinginkan.
5. Informasi dan Data yang jelas akan memudahkan kami untuk segera merespon permintaan anda.
Customer Dapat Request Tempat, Waktu, serta Fasilitas Training. Silahkan Hubungi kami untuk Menerima Brosur Penawaran.
